Case studies

Agents don't fail because the model is weak. They fail because the content underneath them is free text with no owner, no lock, and no legal basis. So I built a governed content-token system, and you can drive a piece of it on the page.

You can't ask someone to connect their bank account to find forgotten charges and then use the moment to sell them something. Three judgment calls behind turning a passive payment list into a place people actually control.

The only content designer at the company. The obvious move was to become a very fast bottleneck. Instead I took the component library into Cursor and Copilot and started handing engineers working front ends.

Teams across Horizon OS lost their content designer and their product designer in the same week. Product design couldn't staff office hours. We could, so we did.

Nobody becomes a business of one because they wanted accounting software. The team was building features. The audience was trying to get paid and stay out of trouble. 40,000 subscribers at launch.

Seven screens and a phone call to cancel a subscription. Leadership pulled the fire alarm over the compliance risk and we had one week. Cutting it to two moved cancellations by about one percent, which tells you what the friction was worth.

People were being asked to let a model act on their money. Before we wrote a single prompt, we wrote down what it would never be allowed to do. Then we scored every generated draft on a spreadsheet instead of arguing about taste.